tasteful personalities
we are your
secret ingredient
Humanity shapes everything we do. We create warmth and familiarity in every interaction — whether in person or through our concepts. Empathy and a partnership mindset are paramount to us, always engaging with our clients on equal terms. We share our experiences without taking center stage, crafting authentic and inviting experiences. To us, hospitality goes beyond service — it's a genuine human connection that resonates in every detail.
.avif)
Thoughtful, soulful, meaningful
Tasteful hospitality
We are not for everyone. But for those who seek more. For those who think differently. For those ready to redefine hospitality. There’s already plenty of mediocrity in the world of gastronomy—we create a stir with brands and ideas that go far beyond the ordinary.
With 30 years of experience, a foundation of trust, and courage as our driving force, we craft spaces, brands, and experiences that stand out. Mouthwatering, eye-catching, mind-blowing.
Our work sets new standards—emotionally, economically, and always with a clear purpose: to strengthen or create brands that last, not only in minds but, most importantly, in hearts.
we are
tasteful hospitality.
We are not for everyone. But for those who want more. For those who think differently. For those ready to redefine hospitality.
We are meaningful
For us, hospitality is not just about providing a service—it’s about creating a genuine connection. It’s about moments that leave a lasting impression. We design spaces and brands filled with meaning, bringing significance to people’s lives.
We are thoughtful
Our strength lies in simplicity and clarity. We remove the unnecessary to make room for what truly matters. Every decision is intentional, because we know: only when the details are right does the big picture come together.
We are soulful
Both we and the brands we create radiate warmth, closeness, and authenticity. This is how we create spaces for genuine connections, where people feel seen and welcome — places that nourish both body and soul.
We are fearless
Courage is our driving force. We’re not afraid to question the rules and take new paths. We dare to do things differently — boldly, yet thoughtfully. For us, courage means reimagining something in a way that later feels indispensable.
We are tasteful
It’s not just in our name, but in everything we do — in how we connect with people, in our creative process, and on every plate. We have a sense of finesse and know just the right balance. Our goal is to create Love Brands that go straight to the heart. And stay on people’s minds.
WANNA TASTE?
who we are
ZUM
INTERVIEW
MARC UEBELHERR
CEO
ZUM
INTERVIEW
ANALENA SCHÖLER
Head of Project Development
ZUM
INTERVIEW
MARKUS BAUER
CEO
who we are
ZUM
INTERVIEW
MARC ÜBELHERR
CEO
ZUM
INTERVIEW
ANALENA SCHÖLER
Head of Project Development
ZUM
INTERVIEW
MARKUS BAUER
CEO
Why does Tasteful Hospitality exist?
We exist because there’s already enough mediocrity in gastronomy. We make waves with brands and ideas that go far beyond the ordinary. With 30 years of experience, a foundation built on trust, and courage as our driving force, we create spaces, brands, and experiences that stand out. Mouth-watering, eye-catching, mind-blowing. Our work sets new standards—emotionally, economically, and always with a clear purpose: to strengthen or create brands that remain—not just in minds but, above all, in hearts.
How do we achieve this?
With a clear focus on simplicity, humanity, and creative courage, we combine our extensive expertise in hospitality and interior design with deep knowledge of brand architecture and development. Trust and courage are at the core of our work as we develop creative concepts that flow seamlessly from idea to implementation. Using mood boards, visuals, and innovative event and communication strategies, we infuse brands with emotional and visual impact. Additionally, in our ‘Brain Factory,’ we offer inspiring keynotes and workshops that empower our clients to take bold new paths and develop forward-thinking ideas.
What do we offer?
Our service portfolio merges simple, clear ideas with emotional accessibility and strategic boldness to revolutionize the gastronomy industry. It encompasses hospitality & interior design, brand architecture & creation, brand development, event & live communication, and our Brain Factory & keynote speaking. With these services, we create spaces and brands that not only impress aesthetically but also win guests’ hearts through warmth and trust. Moreover, we design inspiring events and provide our clients with fresh perspectives to guide them into the future—bravely and innovatively.
tasteful
services
Strategic Consulting and Holistic Concept Development
With extensive experience in urban and real estate development within the hospitality context, we offer strategic consulting focused on sustainable, future-oriented growth. Our emphasis is on creating tailored solutions that are economically, socially, and environmentally sustainable. Our expertise spans from location analysis and concept/operator selection to optimizing existing structures.
Design, Creation, and Concept Development
Our team delivers creative solutions in design, creation, and concept development, crafting unique experiences that blend functionality with aesthetics. We take into account the specific goals and requirements of each project, creating innovative spatial concepts that ensure both economic success and customer satisfaction.
Brand Architecture and Brand Building
We develop and shape strong brands based on brand architecture principles, providing long-term recognition and value. From positioning to operational implementation, we guide the entire brand-building process, ensuring consistent brand identity across all touchpoints.
Consulting on Strategy, Concepts, and Implementation
Our practice-focused consulting offers industry-specific expertise in strategy and concept development for the hospitality and hotel sectors. We support the journey from initial idea to successful implementation, ensuring all project components are executed efficiently and effectively.
Investment and Participation in Hospitality and Hotel Projects
Through targeted investments, we support innovative and forward-looking hospitality and hotel projects. Our investment strategy is grounded in a solid market understanding and thorough project evaluation to ensure long-term success.
Operational Implementation of Hospitality, F&B Concepts, and Corporate Dining
We specialize in the development and implementation of bespoke concepts for catering, hospitality, food & beverage, and corporate dining. We emphasize high quality, innovative ideas, and efficient operations, creating an exceptional experience for both guests and employees with a warm host culture.
Management of Leased Properties and Corporate Dining
Our team manages leased properties and corporate dining with a comprehensive approach, prioritizing profitability, quality, and employee satisfaction. We develop optimized operational structures and implement them consistently to secure long-term success.
Keynotes and Lectures on Relevant Industry Topics
With deep expertise and years of industry experience, we offer keynotes and lectures on current and forward-thinking topics in hospitality, hotel, and real estate development. Our presentations are inspiring, practical, and aim to introduce fresh perspectives and set trends.
Startup Building for the Next Generation
We support and mentor the next generation of entrepreneurs through targeted consulting in startup building. Focusing on innovative concepts that reflect current industry needs and trends, we guide young talents on their path to success.
Knowledge Hub – Think Tank
Our Knowledge Hub provides a platform for exchanging insights, innovations, and best practices. Here, new ideas and concepts are forged that will significantly shape the future of the hospitality and hotel industries.
Back-of-House Structures for Hospitality, Gastronomy, and Hotels
We optimize back-of-house structures for hospitality, restaurant, and hotel operations. Efficiency, process improvement, and smooth operations behind the scenes are key to long-term success. Our approach focuses on streamlining workflows, utilizing resources efficiently, and boosting employee satisfaction.