We cause furore.
With amore.

Das Kernteam der Tasteful Hospitality Agentur: Marc Übelherr und Markus Bauer, lächelnd und entspannt auf zwei Stühlen

Thoughtful, soulful, meaningful
Tasteful hospitality

We’re not for everyone. But we’re here for those who want more. For those who think differently. For those ready to redefine hospitality. Because there’s already enough mediocrity in gastronomy. We make waves with brands and ideas that go far beyond the ordinary.With 30 years of experience, a foundation built on trust, and courage as our driving force, we create spaces, brands, and experiences that stand out. Mouthwatering, eye-catching, mind-blowing.Our work sets new standards – emotionally, economically, and always with a clear goal: to build or strengthen brands that last – in minds, and most importantly, in hearts.

tasteful
services

Strategic Consulting and Holistic Concept Development

With extensive experience in urban and real estate development within the hospitality context, we offer strategic consulting focused on sustainable, future-oriented growth. Our emphasis is on creating tailored solutions that are economically, socially, and environmentally sustainable. Our expertise spans from location analysis and concept/operator selection to optimizing existing structures.

Design, Creation, and Concept Development

Our team delivers creative solutions in design, creation, and concept development, crafting unique experiences that blend functionality with aesthetics. We take into account the specific goals and requirements of each project, creating innovative spatial concepts that ensure both economic success and customer satisfaction.

Brand Architecture and Brand Building

We develop and shape strong brands based on brand architecture principles, providing long-term recognition and value. From positioning to operational implementation, we guide the entire brand-building process, ensuring consistent brand identity across all touchpoints.

Consulting on Strategy, Concepts, and Implementation

Our practice-focused consulting offers industry-specific expertise in strategy and concept development for the hospitality and hotel sectors. We support the journey from initial idea to successful implementation, ensuring all project components are executed efficiently and effectively.

Investment and Participation in Hospitality and Hotel Projects

Through targeted investments, we support innovative and forward-looking hospitality and hotel projects. Our investment strategy is grounded in a solid market understanding and thorough project evaluation to ensure long-term success.

Operational Implementation of Hospitality, F&B Concepts, and Corporate Dining

We specialize in the development and implementation of bespoke concepts for catering, hospitality, food & beverage, and corporate dining. We emphasize high quality, innovative ideas, and efficient operations, creating an exceptional experience for both guests and employees with a warm host culture.

Management of Leased Properties and Corporate Dining

Our team manages leased properties and corporate dining with a comprehensive approach, prioritizing profitability, quality, and employee satisfaction. We develop optimized operational structures and implement them consistently to secure long-term success.

Keynotes and Lectures on Relevant Industry Topics

With deep expertise and years of industry experience, we offer keynotes and lectures on current and forward-thinking topics in hospitality, hotel, and real estate development. Our presentations are inspiring, practical, and aim to introduce fresh perspectives and set trends.

Startup Building for the Next Generation

We support and mentor the next generation of entrepreneurs through targeted consulting in startup building. Focusing on innovative concepts that reflect current industry needs and trends, we guide young talents on their path to success.

Knowledge Hub – Think Tank

Our Knowledge Hub provides a platform for exchanging insights, innovations, and best practices. Here, new ideas and concepts are forged that will significantly shape the future of the hospitality and hotel industries.

Back-of-House Structures for Hospitality, Gastronomy, and Hotels

We optimize back-of-house structures for hospitality, restaurant, and hotel operations. Efficiency, process improvement, and smooth operations behind the scenes are key to long-term success. Our approach focuses on streamlining workflows, utilizing resources efficiently, and boosting employee satisfaction.

Selected Projects

Luftaufnahme des geplanten Mixed-Use-Quartiers THE VERSE im Herzen von München mit großzügigen Dachgärten und modernem Gebäudekomplex.

THE VERSE

Year:

2025 (Completion: Q1 2027)

Country:

Germany

Services:

Development and curatorial direction of the hospitality and gastronomy concept on the ground floor

Special Feature:

Tasteful Hospitality is supporting ACCUMULATA in the development of a tailor-made hospitality and F&B concept – from content development and positioning to targeted operator and brand outreach. THE VERSE, the approximately 70,000 m² mixed-use district in the heart of Munich’s city center, has appointed Tasteful Hospitality as ACCUMULATA’s exclusive partner.

THE VERSE by OAKTREE und ACCUMULATA

Munich

Vintage-inspiriertes Design der Kneipe 80, einem Pop-up-Event im Jahr 2025 in München, gestaltet von Tasteful Hospitality. Das Bild zeigt eine junge Frau im 80er-Jahre-Stil vor einer lebhaften Bar-Atmosphäre.

Die Kneipe 80 (Pop Up)

Year:

2025

Country:

Germany

Services:

Consulting and implementation in the areas of creation, planning, construction, and operational management.

Special Feature:

We are realizing this joint project together with Alexander Brenner from YOUNG GENERATION, who is involved in the supporting operational implementation, and Lia Kolonko, who is responsible for social media content and marketing. YOUNG GENERATION also plays a key role in the conceptual development and operational execution.

Die Kneipe 80 (Pop Up)

Munich

Modernes Design des Restaurants Oh Julia in München, gestaltet von Tasteful Hospitality, mit offenen Sitzbereichen, einer stilvollen Bar und kreativen Beleuchtungselementen.

Oh Julia

Jahr:

2013

Land:

Deutschland

Leistungen:

6 Standorte in Deutschland. Kreation, Planung, Bau und operativer Betrieb.

Besonderheit:

"Oh Julia" war ein einzigartiges gastronomisches Projekt aus Deutschland, das 2013 startete und in sechs Standorten etabliert wurde. Von der kreativen Konzeptentwicklung über die detaillierte Planung und den Bau bis hin zum operativen Betrieb – hier wurde alles aus einer Hand umgesetzt. Gewinner des Warsteiner Preises 2016.

Oh Julia

München

Offenes und modernes Design des Cone Club auf Sardinien, gestaltet von Tasteful Hospitality, mit orangen Sonnensegeln und Blick auf das Meer für eine entspannte Outdoor-Atmosphäre.

Cone Club Sardinien

Jahr:

2022

Land:

Italien

Leistungen:

2 Standorte in Europa. Kreation, Planung, Bau und operativer Betrieb. Konzeptentwicklung für gastronomische Einheit in Partnerschaft mit der 12.18 Investment Management GmbH.

Besonderheit:

Cone Club Sardinien, gestartet 2022 in Italien, ist ein exklusives Gastronomiekonzept an zwei Standorten in Europa. Von der kreativen Idee über die Planung und den Bau bis zum Betrieb – alles wurde sorgfältig aus einer Hand entwickelt und umgesetzt, um eine einzigartige gastronomische Einheit zu schaffen.

Cone Club Sardinien

Porto Cervo, Sardinien

Panoramablick auf das 7Pines Resort Ibiza, gestaltet von Tasteful Hospitality, gelegen auf einer Klippe mit Blick auf das Meer, ausgestattet mit luxuriösen Pools, modernen Gebäuden und Palmen für eine exklusive Urlaubsatmosphäre.

7Pines Ibiza

Year:

2021

Country:

Spain

Services:

Consulting for F&B and experiential gastronomy, concept development for a gastronomic unit in partnership with 12.18 Investment Management GmbH.

Special Feature:

7Pines Ibiza stands out with its luxurious cliffside location on Ibiza’s west coast, offering spectacular views of the Mediterranean and the island of Es Vedrà.

7Pines Ibiza

Ibiza

Panoramablick auf das 7Pines Resort Sardinien, gestaltet von Tasteful Hospitality, umgeben von üppiger Vegetation und kristallklarem Wasser, mit Blick auf eine ruhige Bucht und zahlreiche Yachten, die in der Ferne ankern.

7Pines Sardinien

Year:

2021

Country:

Italy

Services:

Consulting for F&B and experience-oriented gastronomy, concept development for a gastronomic unit in partnership with 12.18 Investment Management GmbH.

Special Feature:

7Pines Sardinia captivates with its location on the Costa Smeralda, surrounded by crystal-clear waters and untouched nature. It offers guests luxurious accommodations along with an exclusive wellness and culinary experience.

7Pines Sardinien

Porto Cervo, Sardinia

Schickes und modernes Interieur des Restaurants Schreiberei in München, gestaltet von Tasteful Hospitality, mit gestreiften Sitzbänken, eleganter Beleuchtung und einem warmen Ambiente.

Schreiberei

Year:

2022

Country:

Italy

Services:

Collaborative creation, planning, construction, and operational management as a managing partner. Brasserie and fine dining (2-star level).

Special Feature:

Since 2022 in Germany, Schreiberei masterfully combines brasserie flair with 2-star gastronomy. From concept to construction to operation – everything is provided from a single source within a collaborative project for an exceptional culinary experience.

Schreiberei

Munich

Gemütliches Interieur des Cafés Theres in München, gestaltet von Tasteful Hospitality, mit rustikalen Holztischen und -bänken, traditionellen rot-weißen Vorhängen und einer Wandmalerei, die eine ländliche Szenerie darstellt.

Café Theres

Year:

2022

Country:

Germany

Services:

Creation, planning, and operational management of a wine and café tent concept at Munich’s Oktoberfest, in collaboration with Oktoberfest hosts Katharina Wiemes and Josef Sperl. Facelift and rebranding.

Special Feature:

Since 2022, Café Theres has shined at Munich’s Oktoberfest as a stylish wine tent with a fresh look and new direction. Creatively designed, meticulously planned, and collaboratively managed – a modern highlight in the wine and café scene at Oktoberfest.

Café Theres

Munich, Oktoberfest

AWARDS & MEMBERSHIPS